You might not think your business needs a Facebook Page.
You’re already busy running your business. You have way too many other things to focus on, like cash flow, inventory management or accounting. You might think that social media is a waste of your time. But you’d be wrong.
Facebook is the top social media network in Canada. In a survey of Canadians, 59 per cent said they use Facebook. More than 156 million people in the U.S. use Facebook. Millions of Americans and Canadians visit Facebook every day to see what their friends are saying, post photos and research new products or businesses. If your business isn’t there, you’re ignoring potential customers.
Getting your business on Facebook doesn’t have to be hard.
Here’s how you can get started.
- Do you have Facebook Account? If not, sign up here. You can’t create a Page for your company without an account.
- Log In to Facebook.
- At the top right side of the page, click on the down arrow.
- Select Create Page from the menu.
- Select Local Business or Place.
- Choose a category. For this example, I’m going to create a Shopping/Retail page for a fictional men’s fashion store.
- Add your Business Name, Street Address, City/State, Zip Code and Phone Number.
- Review the Facebook Pages Terms.
- Click Get Started.
- Add categories, a description and links to your website or any other social media links. This helps Facebook ensure that your page shows up when people search for similar things. Upload your logo, which will serve as your profile picture. Now tell Facebook about the type of people you want to find your page.
- Voila. You now have your very own Facebook Page.
But wait. There’s a little more work ahead. You’ll need to post some updates. Start with photos. Show off your products or services to attract people to your business. Share images of happy customers or behind-the-scenes activities. Did a new shipment of a hot-selling product just arrive? Post a photo of your staff putting it on the shelves. Now what?
It’s time to build your audience. Don’t know how? Check out our article: How to Get Your First 1,000 Real Facebook Fans.
When you have more time, familiarize yourself with the settings and administrative capabilities. There’s no rush. Sharing compelling content should be your first priority. Those could include updates on your business, new products or services, and answers to customer questions/posts.
Remember, people use social media to get personal with their connections. Respond to your followers as soon as possible. As you become more familiar with the platform, you will start to see what content your followers like. Adjust your strategy to give them more of what they want. Good luck!
This article is for informational purposes only and it is not intended to provide you with any personalized financial, marketing, accounting or tax advice. Neither Moneris Solutions Corporation (Moneris) nor any of its affiliates shall be liable for any direct, indirect, incidental, consequential or punitive damages arising out of use of any of the information contained in this article. Neither Moneris nor any of its affiliates warrant or make any representation regarding the use or the results of the use of the information, content and materials contained in this article in terms of their correctness, accuracy, reliability or otherwise.