4 Budget-Friendly Ways to Use Digital for Your Marketing

May 2, 2017

1.   Social Media

Social media has been on the scene for over a decade and there are many platforms that offer you opportunities to create unique experiences. You can socialize with your customers by creating free pages showcasing various facets of your business. For example, you can use your Twitter page to show-not-tell your customers you care by promptly responding to their praise or criticism. Perhaps setting up a snazzy Facebook Page will allow customers to find your business more easily and follow its updates more eagerly? A page on a visual platform like Instagram can entice your customers in by spotlighting your product line in all its glory. And your Company Page on LinkedIn can be used to share your business insights with the industry. 

2.   Blogging

Blogging is a great way to get your business to rank high on search engines. This way, when people are searching for answers to problems—that your business was carefully created to solve—your helpful blog post can rescue and direct them to your site. You can use free platforms like WordPress, Blogger, and Tumblr to easily set up your blog. What’s more, there are no coding skills required on your part. Now all you have to do is create a list of helpful topics—your website’s FAQs is an excellent source—and write your posts. Why not involve your employees and get them to show off their expertise and writing chops on your blog? And share these on social media for that extra visibility.

3.   Virtual Contests

A great way to get the attention of potential customers is by holding a virtual contest. You will need to know the legal requirements for hosting a virtual contest and read the instructions posted on the channel you run it on. For example, if you’re hosting a contest on your Facebook Business Page, read its rules on running promotions first. Ask for minimum contact information and get people excited by offering compelling prizes. A free giveaway is a great way to boost your brand.

4.   Public Relations

Your business news and developments are important to you—shine a light on them with easy PR tactics. List your events—from a community fund-raiser to events you’re attending—and write press reports on how you’re contributing to your community. Get distribution sites like PRWeb and Marketwire to do the hard work for you by pushing your news to dozens of websites. Cozy up to journalists and bloggers in your industry by following and commenting on their blogs and social posts—this way when you pitch them a story, they will already know you.

Using digital for marketing may seem daunting and pricey, but in reality, these inexpensive tactics will magnify your brand value and sales by placing your business in front of new and larger audiences.

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