As shoppers, many of us have the tendency to favour particular stores over others. Maybe you have a favourite shoe store, grocery store, or even gas station. Customers naturally build brand loyalty to certain stores over others and as a business owner, you want to build the same feeling of trust and loyalty with your customers as you have. But how?
Consider the following four tips for encouraging repeat retail customers, so you can see your favourite customers at your cash register more often.
Get to Know Your Customers
Getting to know your customers is an excellent way to not only excel at providing high-quality service, but helps you create a meaningful personal connection with your customers that may keep them coming back for more.
There are a number of different ways to get to know your customers, but it could be as simple as chatting as you put through their purchase. Ask if they were able to find what they’re looking for, if there’s something else they would like to see on the shelves, and if there’s anything you could do to make their experience better. If you don’t already have a sense of your customer demographics, do some research to learn more about the age groups that frequent your store, their shopping habits and product preferences. You could search recent surveys or industry publications online, or leave out a short survey at the register.
Whichever way you go about it, understanding your customers will help you cater your offerings to what they want, and encourage them to keep coming back.
Create a Simple Loyalty Program
Loyalty programs have been a staple of retail businesses for a long time now, and for good reason. These programs are one of the few areas of business that benefit both the merchant and the customer. For customers, loyalty programs are a great way to entice them back to your store to work towards a reward, be it a percentage off their purchase or other appreciation gift. Even a simple annual birthday freebie could be enough for a customer to keep your card in their wallet.
For a business, loyalty programs can be the key to a wealth of knowledge about your customers; from what they’re shopping for, to how often they come back, and more.
Consider Selling Gift Cards
Gift cards are an excellent way to not only encourage repeat customers, but a smart way to attract new ones as well.
Gift cards fundamentally work on the premise that they will draw customers back in, as someone who buys a gift card will either come back to use it themselves, or will pass it on to someone else. As a product, gift cards are simple to order and offer at your store, especially with the Moneris Gift Card Program. They’re also a great addition to use within your marketing campaigns, such as when businesses reward customers with a small-value gift card when making a big purchase.
Provide a Fast and Friendly Cash Out
No one likes waiting in line, and if your customers feel like their time spent waiting could be better used elsewhere, there’s a chance they won’t return. Cashing out customers quickly is an excellent way to not only enhance the customer service experience but to make a lasting final impression on your customers. To do this, make sure that you have up-to-date payment terminals that accept the payment types you see frequently from customers. Also, consider adding a mobile point-of-sale solution for “line busting” during the busy shopping periods, something that could significantly improve your checkout speeds.
For more information on retail success, make sure to check out our article, 5 Tips for Growing Your Retail Business.
The information in this article is provided solely for informational purposes and is not intended to be legal, business or other professional advice or an endorsement of any of the websites or services listed.