It’s important to take a step back and evaluate your business processes from time to time, especially as a restaurant owner. In a sea of seemingly endless options for dine-out opportunities, customers need to be impressed by your restaurant to make sure they keep coming back.
Making sure that your restaurant is operating as efficiently as possible is an important step to ensuring an overall great experience for both your customers and staff alike. Whether you have a small family-run diner, or a large scale fine dining restaurant, the following value-added services are a great way to ensure you’re operating efficiently.
Open Lines of Communication
Having an open line of communication between you and your guests is simple value added service that will help you to plan ahead. If your restaurant takes reservations, consider calling your guests 24 or 48 hours ahead of their reservation to confirm their visit. Not only does this seem considerate from the diners’ perspective, but it allows your staff to be best prepared for the night ahead, and helps to proactively avoid potential issues.
Make sure that you also provide guests with an email address at the bottom of their receipt so they can provide you with feedback once their visit has past. Considering both positive and negative feedback will help you grow, and provide an even better experience during the next visit. If your customers opt in to communications, this is also a great opportunity to email guests about special offers or upcoming events.
Maintain an Active Website Online Presence
If your restaurant doesn’t already have an active online presence, it’s important to get started on one now. For those new to the digital realm, a platform like a Facebook Business page is a simple first step that could have a real impact. Utilizing social media will let you reach out to a large customer base, and allow customers to discover your menu, daily specials and other information about your business.
If you’re looking for something more advanced, launching a website for your business is an even better solution. Websites can offer all of the benefits that a social media page can offer, and more. This includes options like integration with a reservation tool so guests can book tables online, or having downloadable versions of your menu available to potential customers.
Given that online profiles can do double duty as both an educational and communication tool, no restaurant should go without one.
Integrated POS and Payments
Does your POS software currently integrate with your payment solution? If not, having one seamless system could help your restaurant operate much more effectively. Integration will allow front of house and back of house staff to utilize the same system to place and complete orders, as well as easily transition to a payment screen to complete a purchase. With this arrangement, time delays and communication issues between the multiple systems could become a problem of the past.
If you don’t already have multiple wireless terminals on hand, it’s time to make the switch! Short range or long range wireless terminals allow customers to pay their bill at their table, instead of having to walk to the closest computer or server station. Not only is this easier on customers, but it allows servers to cash out an entire table of bills at one time, or speak to other guests while a customer is completing their payment. With unique cashier ID’s, multiple servers can use the same terminal and print off personal receipts at the end of their shift.
Looking to learn more about Moneris’ value added services? Make sure to take a look at our blogs 3 Benefits of Accepting Tips Through Payment Terminals and Six Seasons—and Reasons—to Stock Up Early on Gift Cards.