Black Friday 2018 saw the most sales with a 6% increase compared to the previous year. In terms of dollars spent, it was the season’s biggest day. However, the final Friday before Christmas was the busiest in terms of number of transactions, and both days outsold Boxing Day, with more than 45% higher-spend volumes.
We chatted with some of our Moneris merchants to see how they’re preparing for the year’s biggest shopping season — from custom orders to payroll and holiday pop-up shops — and how their experiences can help you be holiday-ready.
Michele and Stephen, the owners of Tartistry, recommend doing pop-ups
For over seven years, they have been making butter tarts with love (and butter, of course). They opened Tartistry to fulfil a dream of creating something truly Canadian using natural, healthy ingredients!
For Michele and Stephen, it comes down to getting the tarts to the people during the holiday season. One of the easiest ways to do that is through pop-ups.
October through December are prime months for retailers, and it’s important to be in as many places as possible to be discovered by new customers. “Therefore, we brave the cold weather at our local outdoor markets and fairs, and sign up for as many festivals as we can staff and supply,” says Stephen.
By having a pop-up at an outdoor market, new customers can find you. Moneris recommends that you add your business card or postcard with every purchase, so that once the pop-up market is over, you can convert your holiday shoppers into regular customers.
Angie, the owner of Posh Pantry, throws a VIP Holiday Party
Opened to the public in September 2013, Posh Pantry carries everything from gourmet-serving ware to the smartest gadgets, and workshops on how to use them. To entice customers into the store, Angie throws a VIP Holiday Party to make her store feel more festive!
Put on music, serve snacks and drinks, or even have a demo station to highlight some of your best-selling products. It’s also the perfect time to have sales to make room in your inventory for new items during the holidays.
We recommend that you email your customers and take to social media to get the word out about your event and any sales you’re offering.
Alex, the co-owner of 6ixman, offers free shipping and gift with purchase
A premium men's grooming line in Toronto, 6ixman offers everything from beard care to hair care, skin care, and shaving products. Their aim is to produce high-quality products that are safe, natural, and biodegradable. With their whole line produced in-house, they have been supplying products to barbershops and salons, as well as their online shop, for over 4 years.
As an e-commerce business, Alex has seen great success by offering free shipping. “Don’t offer something that the customer can’t obtain immediately,” says Alex. Delayed gratification doesn’t work well with consumers, people want a reward for buying from you and they want it today.
"Free shipping with no minimum purchase has always been a big booster for us during the holidays, especially when you are competing with e-commerce giants."
Think about what would delight your customers and be of value during this busy time. If you’re a brick and mortar store, offer gift with purchase or gift wrapping with every purchase above a certain limit.
This year's Black Friday is November 29th. Like the holidays, it’s just around the corner! In addition to the holiday-ready ideas mentioned above, having a mobile POS system is another way to be prepared and payment ready. A mobile POS system can be part of seasonal or year-round line-busting stations that prevent long waits and create a seamless checkout for customers.
The information in this article is provided solely for informational purposes and is not intended to be legal, business or other professional advice or an endorsement of any of the websites or services listed.
About the AuthorMore Content by Tanya Nagi