Voice activated shopping has already taken off in the United States, where Amazon Alexa owners can already use their smart device to make purchases through Amazon’s ecommerce store. In Canada, the transition to voice activated purchases has not taken place yet, but will likely come to fruition in the near future.
To prepare your business for the future of voice activated shopping, consider the following actions that you could start on today!
The Importance of a Website
Like search engines, the search function of voice-activated technology is reliant on algorithms that seek out websites. This means that if your business doesn’t have a website, the smart device will also not be able to find you. For voice activated shopping in particular, a website with ecommerce integration will likely be important, as that is how the purchase will be made.
Setting up a simple online store has become a relatively easy process with the number of website builder tools and programs that are on the market today. To learn more about how to do this, take a look at our article 5 Tips For Setting Up a Simple Online Store.
Maximize Digital Marketing Tactics
In addition to the importance of having a website, it’s important that your website not only exists, but is find-able to the search algorithm. There are a few different ways to do this, summarized into the tactics of Search Engine Marketing (SEM). SEM is essentially a form of online marketing that improves the viability of websites online, through tactical efforts like paid advertising and search engine optimization. Improvements to your online visibility will may help to improve your online ranking, meaning that Smart devices are more likely to reach your website and purchase from your online store.
Position Your Products Wisely
When Smart devices search for products, they often use product names or details that may not be a perfect description of the products your selling. Whether this be the omission of a brand name, or searching by descriptive terms instead of product names, customers search for options in a variety of ways. And when it comes to voice activated shopping, this will also likely be the case.
By positioning your products in the ways that shoppers are looking for them, your online store is more likely to be picked up by your Smart device. This could be done through the product descriptions you have in product descriptions on your site, and other digital marketing tactics.
Interested in learning more about setting your business up for online success? Make sure to take a look at our articles How to Accept Credit Card Payments Online and The (Potential) Future of Payment Technology.