How To Prepare For Unexpected Rushes

August 20, 2019

Preparing for an unexpected rush may sound like an oxymoron – how can you be prepared for something you don’t even know is happening? Well, with a little research it could be easier than you think. Unexpected rushes typically occur at predictable times, be it a local event or historically busy period, and by considering the following information, you may be able to prepare yourself for the potentially unexpected.

Take The Time To Read Your Reports

If there’s a rush, there’s normally a reason why, and your previous monthly reports may hold the answer. Take the time at the beginning of the month to reflect on last year’s reports. Look for a spike in traffic or sales, to set your expectations for the upcoming month. Customer shopping tends to come in regular patterns, and when you know which days tend to be busier than normal, you’ll be better prepared for when they happen again.

Consider Your Local Events Calendar

Unexpected rushes may not be as unexpected if you have a good understanding of the local events planned in your community. From fall fairs to local farmers markets, community events tend to draw significantly sized crowds, and can be a great source of foot traffic for businesses. Take the opportunity to prepare your business by checking your local events calendar and gauging if you should expect more customers than normal. If an event is happening in your area, especially one that draws visitors who fit your target market, take the time to think about how you could market or upsell your products to these customers.

Keep Backup-Supply Stock High

When a rush hits, you don’t want to be wasting time looking for printer paper or take-out bags. That’s why it’s important to keep a backup supply of all the items you need to help your business run seamlessly. Find a way that works best for your team to monitor these items so you never run low; this could mean keeping a stock list in your storage room for employees to fill-out when they notice a product is low, or including an inventory check as part of your standard closing routine.

If you’re curious about other ways you can set your business up for continued success, make sure to check out our articles Payment Solutions That Grow with Your Business and What is “Line Busting” and Should You Be Doing It?


The information in this article is provided solely for informational purposes and is not intended to be legal, business or other professional advice or an endorsement of any of the websites or services listed. 

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