How to Use Promotional Cards to Reward Loyal Customers

July 1, 2019

Having loyal customers is key for any successful business. Hard to gain and even harder to maintain, loyal customers can keep your business thriving and help bring new customers in by referring their friends and family. One way to thank customers for their patronage is with promotional gift cards (Promo Cards) which can give them money off their next purchase. Curious about how you could implement this in your own store? Then read more below!

Reward Customers For Helping You Hit Revenue Targets

Giving high spending customers a Promo Card is a unique way to reward customers for their purchase while incentivizing them to come back again. The value of high spending customers to your business is more significant than low spending customers, so it’s important to reward this behaviour. For example, you could reward customers with a Promo Card with the promotion “spend $100 in July and get $30 to spend in August”. You can encourage these customer spending habits by doing things such as:

  • Promoting your offer with in-store signage or promotional emails that incentivizes higher purchases to earn the card.
  • Encouraging customers who are near the reward value at the checkout to pick up another small item to meet the target.  
  • Surprising and delighting customers at the end of their visit with a Promo Card for meeting or exceeding the spend target on their own.

Reward Customers Who Stay Subscribed To Your Emails   

The customers on your email list may be some of your most loyal; they interact with your brand regularly, know about your sales and promotions the moment they happen, and keep your business name in the back of their mind. For these and many other reasons, rewarding your email list for their continued loyalty with a unique Promo Card offer could be a great idea. A simple way to do this is to send an email to those on the list notifying them that they qualify for a Promo Card, and encourage them to come in-store and pick one up for themselves. This brings your online traffic back in-store and drives more business at the same time.

Reward Customers Who Visit On Your Slow Days

Does your business suffer from the terrible Tuesdays? Whether foot traffic slows down during the middle of the week or on the weekend, most businesses tend to have a slow day which makes the customers that do visit you then especially important. Rewarding customers that visit you during your slow days with a Promo Card is not only a great way to thank them for their patronage, but it also encourages them to come back again. These Promo Cards could be lower in value, as the guaranteed revenue from their purchase is variable, or longer in redemption period to give irregular guests the ability to use it. For example, your Promo Cards could offer a $20 value for redemption on their next Tuesday purchase, encouraging a customer to visit again on a slow day.

If you’re interested in learning more about Promo Cards, make sure to read Tips for Implementing a Successful Promo Gift Card Campaign at Your Business!


The information in this article is provided solely for informational purposes and is not intended to be legal, business or other professional advice or an endorsement of any of the websites or services listed. 

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