INFOGRAPHIC: How a Gift Card Program Can Benefit Your Business

In March of this year, many restaurants and retailers had to close the doors to their bricks-and-mortar locations due to the threat of the COVID-19 pandemic. With their financial futures hanging in the balance, and with many customers looking for ways to support these businesses until they were able to safely reopen, gift card purchases became a popular way to benefit both merchants and customers.

Now, as the world slowly reopens, the face of business is changing yet again. Consumers value flexibility and convenience more than ever, and merchants are looking for ways to satisfy that. Luckily, Moneris offers three different gift card options for merchants.

Overall, though, what are some of the benefits to merchants of taking on a gift card program? We’ve put together an infographic below to highlight why there’s no time like the present to offer gift cards to your customers.

There’s a lot of information to take away from all this, so let’s dive in.

The more flexibility you can offer, the better

In uncertain times, offering options to customers is a must. With three types of Moneris gift cards available, merchants can ensure they’re meeting their customers’ needs. Gift cards and eGift cards are simple and seamless solutions that can be set up in no time and allow customers to choose what’s best for them.

Custom promo cards allow you to go a step further with coupon-like gift cards that encourage repeat purchases both in-store and online, and tap into the loyalty aspect of shopping that Canadians love.

Gift cards aren’t going anywhere

It’s a no-brainer that gift cards make great gifts, but 2020 has proven their usefulness in other ways, too. As merchants offer more (and more flexible) options, like mobile-app-friendly gift cards, customers will continue to turn to these solutions as a reliable way to give gifts and support the businesses they love. You can learn more about the gift card programs offered by Moneris here.


The information in this article is provided solely for informational purposes and is not intended to be legal, business or other professional advice or an endorsement of any of the websites or services listed. 

1 https://cdnpos.com/5-statistics-that-prove-canadas-growing-love-for-gift-cards/

2 https://www.researchandmarkets.com/reports/4751543/canada-gift-card-and-incentive-card-market

3 Based on Moneris-supported gift cards purchased in 2018 and redemptions and payment transactions processed from 2018-2019. The figures provided are based on historical aggregated and anonymized transaction data for Moneris gift card merchants and are not a guarantee of future performance. Actual percentages at your business may exceed or be less than the percentages listed above.

4 Based on Moneris-supported gift cards purchased in 2018 restaurants was the second highest industry with total number of cards with top up outside of Generic industry. The figures provided are based on historical aggregated and anonymized transaction data for Moneris gift card merchants and are not a guarantee of future performance. Actual numbers at your business may exceed or be less than the numbers listed above.

5 Reference: Maru/Blue, Canadian Omnibus Online Survey, February 2019

6 https://www.globenewswire.com/news-release/2020/06/15/2047807/0/en/Canada-2020-Gift-Card-and-Incentive-Card-Market-Intelligence-and-Future-Growth-Dynamics-Databook-Impact-Assessment-of-COVID-19.html

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