Is your business ready to grow into the world of ecommerce? If so, there are a lot of considerations you need to make. One of the most important aspects you’ll need to consider is which online payment method you’ll rely on for accepting payments. Without a card present, or a team member to follow correct card-handling procedures, you need to ensure that you have the best system in place for accepting online payments.
Two of the most common and effective ways to accept online payments are a hosted pay page or an API (application programming interface). Both of these options can be safe and secure methods to accept payments, but one may be better for you than the other.
Hosted Pay Page (HPP)
A hosted pay page (HPP) is a simple and secure payment solution that works for nearly every business type, and can integrate into your online store through a redirect to the HPP itself, or through an embedded on-page option.
A redirected HPP sends your customer to a secure page separate from your store to fill in their payment details. Once they have filled out the required information, they are sent back to the checkout page on your site to complete their purchase, and the payment is processed.
On-page hosting is an enhanced version of a simple HPP, where the hosted page is embedded into your site. By embedding the payment form, the HPP has the same look and feel as the rest of the checkout pages, but the payment provider manages the payment processing. Given that the customer is not redirected from your website, on-page hosting offers a better overall experience, but requires some technical knowledge to set up.
Application Program Interface (API)
With Moneris’ API, you can develop a customizable payment processing solution that lets you remain in full control of the customer’s shopping experience, while the Moneris Gateway handles the actual processing of a payment.
API’s also work with a number of additional fraud-protection features, so you can add security protocols to the payment stage. They are available in a variety of different coding languages to seamlessly integrate with the coding that is already in place. Given that they require deeper technical knowledge to implement, a resource like the Moneris Development Portal is a great way to ensure that your team has the tools they need.
Which Should You Choose?
Both HPP’s and API’s are great online payment methods for businesses, but one may work better for you than the other.
If you run a small or medium-sized business and manage your own website, HPP’s are a more simple payment solution that require limited technical knowledge. The payment processor manages the HPP, which means that you have one less thing to worry about and help is available if you need any support.
If you have a team of developers, an API is a fantastic solution that allows more flexibility in terms of design and layout, and can be integrated into new payment areas like apps as your business grows. Given that they require some technical knowledge to set up and alter, it is important that you have developers to rely on that can help with any back-end issues that may arise.
Regardless of the online payment method you go with, moving into ecommerce is an important business decision in the changing shopping landscape. To learn more about the best option that will work for you, look at our ecommerce payment page or contact us today!
The information in this article is provided solely for informational purposes and is not intended to be legal, business or other professional advice or an endorsement of any of the websites or services listed.