It may feel like autumn, but the holiday shopping rush is about to kick in to high gear for businesses across the country. We’ve collected some of our favourite tips and tricks to prepare for the holiday rush, and help you finish the holidays prosperously!
The more customers you have, the more trained staff you’ll need on hand to make sure operations go smoothly. When hiring seasonal staff, make sure that make sure they have a good understanding of your business, as well as the products and/or services they will be selling to customers. This should help prepare your new staff for what they can expect right from their first day.
Make the Most of Your Down Time
Even during the chaos of the holiday rush, you’re likely to have an hour or two of calm before the storm. In storefronts like clothing shops or salons, this might be the first hour you’re open. In restaurants or bars, it could be the slow period between the lunch and dinner rush.
Whenever down time occurs, use it as an opportunity to get small tasks out of the way before the rush starts. This could be stocking up on receipt paper and plastic take-away bags, stockpiling gift boxes for customers to purchase at the register, training new employees, or other things unique to your business. Making the most of this time can save you time and stress during the rush.
Promote Your Offers Early
Before most holiday shopping even begins, shoppers are making a list and checking it twice to ensure they know exactly what they’ll be purchasing. Promoting your offers could happen in a number of different ways, depending on the marketing strategies you already have in place. Perhaps it’s a digital marketing campaign with ads on social media; maybe it’s an email blast or even a good old-fashioned flyer delivery. No matter how you go about it, make sure that your business and your holiday promotions make it to your target audience before their shopping starts.
Keep Your Customers Happy
The holiday rush can be intimidating for businesses, but it can be just as stressful for shoppers trying to check everything off their list. Take this into consideration when preparing for the holiday rush, and find ways to put the customer’s shopping experience first. This could be things like:
- If an item is out of stock at your store, but you operate more than one location, offer to hold it for the customer to pick up there, or ship it to your store for them.
- If an item a customer wants can’t be found in-store, offer to order it for them and ship it directly to their home.
- Offer to hold items until the end of day for customers who are not able to carry certain items around.
Have Backup Payment Terminals
Once your shoppers are ready to turn into customers, it’s important that the payment experience is as simple and seamless as possible. This is not only made possible by having additional staff on hand to ring through purchases, but by additional payment terminals to process the payments being made.
Having additional payment terminals on-hand can help customers ring through quickly. More customers can pay using debit and credit at a single time, with more machines kept at the checkout area or brought tableside. With the addition of extra wireless terminals, you can ensure that more than one is fully charged at a time and available to be added into the rotation.
The information in this article is provided solely for informational purposes and is not intended to be legal, business or other professional advice or an endorsement of any of the websites or services listed.