Why Businesses Should Offer a Gift Card Solution During the Holidays

September 9, 2019

The holiday season is the most wonderful time of the year. For many businesses, it’s a pivotal time to market products and services, and reach more customers. A thoughtfully developed gift card solution could level-up your holiday earnings by driving increased sales, generating brand awareness, and establishing customer loyalty to grow your business.

Here are just a few of the reasons why your business should offer a gift card solution this holiday season.

More Gift Giving Opportunities

It’s not a surprise gift cards have been Canadians’ preferred present during the holidays. Between parties at work, dinners with friends, and celebrations with family, people are looking for a gift option that is versatile and appropriate for any situation. And, gift cards are a perfect solution for people looking for fast and easy ways to find a perfect gift for just about anyone! By offering a gift card solution at your business, you can give customers the opportunity to purchase a gift without the guesswork or stress of finding that one perfect item.

Increased Foot Traffic and In-Store Activity

Plazas, malls, and shopping centres are bustling during the holiday season, and increased foot traffic can mean increased customers looking for a perfect gift. Given that gift cards are an easy, grab-and-go gifting solution, they’re a great way to meet the needs of busy shoppers.

Display your gift cards in easily accessible, high traffic area so customers can quickly locate the cards, make their purchase, and be on their way. In a retail store, this could be at the register, or along the checkout line; at restaurants this could be at the host stand, or promote them on menu boards. Gift cards purchased during this season will keep customers coming back to your business months after the holiday rush, and potentially lead to word-of-mouth marketing throughout the year.

Increased Spending Per Customer During This Season

Whether customers are shopping for a large family, many friends, or maybe even just treating themselves, the holiday season is a time where people tend to spend more than usual. Surveys have shown that Canadian shoppers will spend 53% more than the value of the gift card amount they received. And, on average, customers will spend 83% more than the amount they were gifted. As a result, you’re making revenue on the sale of the gift card during the holidays, plus the additional increase in sales when the gift card is redeemed.

If you’re interested in learning more about Moneris’ Gift Card Solution, and how it can help you grow your business this holiday season, make sure to check out 4 Creative Ways to Promote Your Personalized Gift Cards.

The information in this article is provided solely for informational purposes and is not intended to be legal, business or other professional advice or an endorsement of any of the websites or services listed. 

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