Plastic Gift Cards go Digital with the Launch of Moneris’ Virtual Gift Card Solution

August 13, 2014 Moneris

Toronto, ON – August 13, 2014 – Moneris Solutions Corporation (“Moneris”), Canada’s largest credit and debit card processor, providing store-valued gift card and loyalty programs to tens of thousands of merchant locations, today announced the addition of its Virtual Gift Card solution. Medium to large size merchants now have the ability to add customized, virtual cards to the Gift Card program, providing more product and delivery options to their customers.

With this new offering, businesses have a seamless and secure, end-to-end gift card solution with the convenience of having the customer online experience, gift program management, and gift and payment processing all handled by Moneris.

When given the option between a physical gift card and a virtual equivalent, customers chose the virtual option 70 per cent of the time1. What sets our Virtual Gift Card solution apart is that Moneris is the single point of contact, taking a lot of the work out of the merchant’s hands. This makes it hassle free and cost effective to deploy.

Rob Cameron, Chief Product and Marketing Officer, Moneris Solutions.

The Moneris Virtual Gift Card solution works seamlessly from the merchant and customer perspectives. When a buyer purchases a Virtual Gift Card and personalizes the order, the Virtual Gift Card order, gift card activation and payment are all processed through Moneris and its flexible interfaces. The gift card is then delivered via email to the recipient who can then choose to store the card on email, paper print-out, or Passbook, the popular mobile app preloaded on Apple’s iPhone and iPod Touch, which is convenient for customers and reduces expenses for merchants. When used at the merchant’s physical or online store, the Virtual Gift Card can be processed with Moneris’ gift and payment-enabled POS solutions.

Cabela’s Canada, is a leading specialty retailer, and the world’s largest direct marketer of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world and is the first retailer to integrate Moneris’ Virtual Gift Card solution into their existing Moneris Gift Card program.

It was incredibly easy to get started with the Virtual Gift Card program. Not only did the Moneris team personalize the virtual gift card online shopping interface with our brand, but Moneris facilitated the entire integration process for us and fully serviced the program.

Tom Hallas, Manager, Customer Service Direct

To find out more about the Moneris Virtual Gift Card solution, please contact your Moneris Account Manager.

For more information, please contact: 
Neetisha Seenundun 
416.640.5525 ext. 245

About the Author


Moneris processes more than 3 billion credit and debit card transactions a year, for over 350,000 merchant locations across North America. We have over 1,300 dedicated employees who understand transaction processing and know how to make it work for you.

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