Don’t Let Sales Get Lost in Translation

July 30, 2018

With 20.8 million tourists visiting Canada in 2017, and 20 million in 2016[1], our country is attracting more visitors than ever before.

For Canadian merchants, this influx of tourists provides incredible opportunity if you’re prepared. One of the best ways to not only attract international customers but satisfy them enough to return—or have them recommend you to fellow travellers—is to offer them choice in how they pay.

The Dynamic Currency Conversion, or DCC, feature by Moneris® automatically converts foreign Visa® or Mastercard® credit or debit card purchases into up to 90 currencies,[2] giving customers the option to pay using Canadian dollars or their own currency directly at time of check-out. Offering tourists the option to pay in their own currency can turn their visit into a great experience for a few reasons:

1. The familiarity factor. Converting to a foreign currency on the fly is stressful and not always accurate. Seeing the total bill amount in the currency they’re most familiar with can make tourists feel more comfortable using their credit or debit cards in a different country, and may even encourage them to purchase more.

2. Promotes peace of mind. By offering customers the option to pay their own way, they may feel more in control of their purchase. They know exactly how much they’re spending, and don’t need to worry about any surprises on their debit or credit card statements when they return home.

3. Keeps sales simple. Saving customers the headache of sorting out Canadian cash to make their purchases, DCC works with Visa and Mastercard credit or debit cards, making the plastic in their wallet accepted and relevant. Using DCC means tourists can easily track their spending in their own currency, as their receipt will show the purchase amount in Canadian dollars, the DCC exchange rate, and the purchase amount in the foreign currency.

Why not give tourists the choice with DCC?

To find out more about DCC and the opportunities it can provide your business, call 1-866-DCC-2234 or visit today!


[2] The types and number of currencies supported by DCC may change or vary.

MONERIS® is a registered trade-mark of Moneris Solutions Corporation. VISA is a registered trade-mark of Visa International. MASTERCARD is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.

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