While children across the country were going door to door stocking up on tricks and treats, the payments industry was loading up with industry-altering headlines!
1. Moneris launches Offlinx™ - the first marketing analytics tool in Canada connecting digital spend to in-store sales
We’d be remiss not to start out with the biggest headline for Moneris this week, the launch of Offlinx! Offlinx is a marketing analytics tool that connects digital spending to in-store sales, allowing markers to finally see an accurate ROI on their online marketing campaigns. This solution is the first of its kind, and an exciting new step for our teams here at Moneris!
2. Mastercard CEO ‘Very, Very Optimistic’ About the Coming Common Buy Button for E-Commerce
If you find the clutter that comes with online checkout pages difficult to navigate, then this news is for you. A draft proposal has been submitted to the SRC to create a common buy button to replace the variety of ecommerce checkout pages. This would help reduce customer confusion when trying to check out, and enhance security at the same time. Mastercard Inc. CEO Ajay Banga is already on board, so we’re interested to see what happens with this proposal!
3. Walmart Canada Steps Up Its Mobile Payments, Pickup Operations
Making a purchase on your smartphone may be convenient, but the waiting game of having to wait for it to ship isn’t. Walmart Canada announced this week however, that all Walmart Canada Grocery Pickup store locations will have mobile pickup options by the end of 2019. In addition, they’re also introducing the Pickup Tower – a location where customers can pick up their online orders by scanning a barcode on their receipt!
4. Royal Canadian Legion Releases Digital Remembrance Day Poppies
Has the decline of cash left you without pocket change to donate for your poppy this year? The Royal Canadian Legion has launched a digital version of the popular red flower that can be customized and used online in honor of Remembrance Day this year. These poppies are available online for a donation at www.mypoppy.ca!
5. Western Union and Amazon to Launch New Way to Pay
Western Union and Amazon are pairing up to make international shopping easier! Customers in select countries will be able to shop on Amazon and pay in person at their local Western Union agent network. This will help mitigate the costs associated with international purchases, and give shoppers a broader selection of products on Amazon!
Interested in finding out what else made headlines in the payments industry this month? Make sure you don’t miss our recaps from October 22 to 26, October 15 to 19 and October 8 to 12!
The information in this article is provided solely for informational purposes and is not intended to be legal, business or other professional advice or an endorsement of any of the websites or services listed.